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Jimmie Rodgers Museum

Title:  Corporate Product Launch Service Brochure

Client Type:  Organization - Tourism

Notes:  I wrote this brochure nearly twenty years ago on a black and white Macintosh computer which cost a then-astronomical $4,800. 

Times certainly do change, but it still remains one of my favorite pieces because of the experiences I had working on the project.  But that's another story.

In 1989, the Jimmie Rodgers Foundation, Inc. contacted me with a unique problem:  they needed a new brochure featuring a large amount of information that could still be mailed as a stand-alone piece or as an insert in a standard #10 envelope, as well as be handed out at the museum.  Because they were on a tight budget the brochure needed to be printed as cheaply as possible without being pedestrian.

In collaboration with their marketing department, I created this layout and wrote the copy from information supplied by the organization.  The careful selection of paper and ink resulted in a substantial savings from the printer.  The final brochure was relatively attractive and was noted by many to have a "country" look, which was what the museum was shooting for.

This brochure was used to promote the Jimmie Rodgers foundation, museum, and festival in Meridian for over five years before it was finally retired.

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Exterior Panel 4 - Cover - Headline

The Father of Country Music

 

Call Line

Jimmie Rodgers

 

Sub-Head

"...The Man Who Started It All" in Meridian, Mississippi

The Birthplace of Country Music

 

Interior - Panel 1 - Headline

The Jimmie Rodgers Memorial Festival

 

Interior - Panel 1 - Copy

It's a showcase for some of the hottest acts in music today, but it's also a celebration of the rich cultural heritage of country music. It consists of a weeklong calendar of events with fun, food, fellowship and some of the best entertainment around.

 

It's the Jimmie Rodgers Memorial Festival, during the week that includes May 26, paying tribute to the area's most famous native son the acknowledged `Father of Country Music," Jimmie Rodgers.

 

This celebration started when Ernest Tubb and Hank Snow raised the money to erect a monument in Rodgers' honor in his hometown, Meridian, Mississippi.

 

The initial Jimmie Rodgers Memorial Day was held on May 26, 1953, the anniversary of Rodgers' death. Participating during the 1950's Jimmie Rodgers memorial Day were such country music stars as Lefty Frizzell, Ernest Tubb, Hank Thompson, Roy Acuff, Marty Robbins, Minnie Pearl, Mrs. Hank Williams and Elvis Presley.

 

Each year, visitors from all over the country, and the world, gather to pay tribute to the Meridian native and the art form he developed. They come to see some of the brightest stars in contemporary music in the nightly entertainment shows, which have featured such names as Merle Haggard, Willie Nelson, Tammy Wynette, Brenda Lee, Kitty Wells, The Kendalls, Janie Fricke, Randy Travis, Lee Greenwood, Conway Twitty, Box Car Willie, T. G. Sheppard, Alabama, Tanya Tucker, Paul Davis, George Jones, Charlie Daniels, the Oak Ridge Boys and many more country music legends, as well as new and up coming stars in the field of country music.

 

So come to Jimmie's hometown and enjoy the food, fun and festivities, but most of all, friends sharing a common love, COUNTRY MUSIC and JIMMIE RODGERS.


Lists of Festival Events

  • Clogging Festival

  • Pageant for girls 3-18 years old

  • Country Music Conference

  • Talent Contest

  • Jimmie Rodgers Memorial Run
    (sponsored by Rush Hospital)

  • Gospel Night

  • Commemoration services and Wreath Laying Ceremony

  • Bar-B-Que

  • Catfish fry

Interior - Panel 2 - Headline

Jimmie Rodgers

 

Interior - Panel 2 - Copy

The Father of Country Music, James Charles Rodgers, songwriter and recording artist, was born in Meridian, Mississippi, on September 8, 1897. He is known as "The Singing Brakeman" and "The Blue Yodeler."

 

On November 3, 1961, Jimmie Rodgers' name was placed at the Country Music Foundation in Nashville, Tennessee as the first entrant into the Country Music Hall of Fame. The inscription on his plaque reads: '"The Singing Brakeman" Jimmie Rodgers' name stands foremost in the Country Music field as, "The man who started it all."

 

Jimmie Rodgers told the stories of the common people, the romance of the rails, and of the steam locomotive itself more profoundly and convincingly in song than any other person before or since.

 

Perhaps the most descriptive tribute to Jimmie's musical and lyrical accomplishments is inscribed on a marble statue of "The Singing Brakeman" that stands in close proximity to an old consolidation steam locomotive in Highland Park in his hometown of Meridian, Mississippi, which states: "His is the music of America. He sang the songs of the people he loved, of a young nation growing strong~ His was an America of glistening rails, thundering boxcars, and rain-swept nights, of lonesome prairies, great mountains and a high blue sky. He sang of the bayous and the cornfields, the wheated plains, of the little towns, the cities, and of the winding rivers of America. We listened, we understood, Jimmie Rodgers - The Singing Brakeman, America's Blue Yodeler- His music will live forever. (Dedicated by his many fans and folk artists of America, May 26, 1953.)"

 

Interior - Panel 3 - Copy

The Jimmie Rodgers Museum, located in Rodgers hometown of Meridian, Mississippi was dedicated in 1976.  The museum features an extensive collection of mementos related to Rodgers' musical and railroading careers, which were always interrelated, as well as a diverse array of personal belongings. There are original Rodgers' recordings, guitars he owned, letters he wrote, and a wide range of other memorabilia.

 

Personal articles include such varied things as a hand-tooled leather grip proclaiming "Jimmie Rodgers, Exclusive Victor Artist" and a chiffonier built by Rodgers.

 

Railroad artifacts, reflecting Rodgers' celebrated career on the rails, including the baggage cart that carried his body from the train station when it was brought back to Meridian after his death in 1933, are included in the collection.

 

One of the Jimmie Rodgers Museum's most prized artifacts is the custom Martin guitar that the Father of Country Music used in recording most of his 110 songs and throughout most of his brief career.

 

The guitar, with the name Jimmie Rodgers" engraved in pearl on the neck, was presented to him by G. Frederick Martin on July 27, 1927.

 

Jimmie's daughter, Mrs. Anita Rodgers Court, presented the guitar, which has been sought by the Smithsonian Institute, to the festival for display in the legendary singer's hometown of Meridian, Mississippi.

 

Interior - Panel 4 - Headline 1

The Future - Jimmie Rodgers Memorial Park
 

Interior - Panel 4 - Copy

Groundbreaking ceremonies were held in May of 1987 establishing the site of the Jimmie Rodgers Memorial Park. The future park currently being developed is conveniently located on the east side of Meridian, Mississippi on Interstate highways 20 & 59, approximately 1/2 mile from the graves of Jimmie Rodgers and his wife, Carrie.

 

The theme park will feature attractions for the whole family. When completed, this beautiful area will be a living, dynamic tribute to Rodgers, the former railroad man who laid the groundwork for the internationally popular music we refer to as "COUNTRY".

 

Interior - Panel 4 - Headline 2

The Album

 

Interior - Panel 4 - Copy 2

Thanks to contributions by some of country music's greatest legends, an album saluting Jimmie Rodgers with his own songs has been compiled. The artists and record labels have released all rights, so that proceeds derived from the sales of the album will go to the development of the Jimmie Rodgers Memorial Park.


The Jimmie Rodgers Foundation, Inc. would like to express it's appreciation to the following artists:


-Dolly Patton  -Merle Haggard  -Bill Monroe -Willie Nelson -Webb Pierce -Jimmie Dale Court -Conway Twitty -Ernest Tubb -Jim Reeves -Gene Autry -Crystal Gayle -Slim Whitman -Waylon Jennings - Red Foley -Tanya Tucker -Hank Snow -Grandpa Jones -Boxcar Willie -Lefty Frizzel -Hank Thompson -Jack Green

On April 14, 1970 a request was formally made for a postage stamp to commemorate the works of Jimmie Rodgers. Early in 1978, U.S. Postmaster General Benjamin F. Bailar came to Nashville to unveil the design for a stamp commemorating the life and accomplishments of "The Father of Country Music," James Charles Rodgers.

 

Fittingly, it was the first stamp in a new series on American Performing Arts and Artists, and went on sale in May 1978 during the Jimmie Rodgers Festival in Meridian, Mississippi.

 

Exterior - Panel 1 - Headline

Honors and Awards

 

Exterior - Panel 1 - Copy 1

Jimmie Rodgers is recognized not only for his contributions to country music, but also for his contributions to music in general. He has been placed in the Country Music Hall of Fame as well as the Rock and Roll Hall of Fame. Rodgers also received the W. C. Handy Blues Award for his contributions to blues music.

 

Sub-Head :

Honors bestowed on Jimmie Rodgers include the following:

 

Exterior - Panel 1 - Copy 2

 

  • The first inductee into the Country Music Hall of Fame on November 3, 1961

  • Among the first inductees into the Songwriters' Hall of Fame in 1970

  • Honored by the Blues and Rock-N-Roll Associations for his contributions to music

  • First Entertainer to be honored with a Commemorative Postage Stamp by the U.S. Postmaster General on May 24, 1978

  • The Smithsonian Institute issued a set of recordings, "Jimmie Rodgers on Record: America's Blue Yodeler"

 

Exterior - Panel 2 - Headline

Ticket Information

 

Exterior - Panel 2 - Copy

Membership in the Jimmie Rodgers Foundation can be purchased for an annual fee of $10.00. Blue Yodeler membership may be purchased for an annual fee of $100.00. Blue Yodeler members and Jimmie Rodgers Foundation members are allowed to purchase tickets to the festival shows before the tickets go on sale to the general public.

 

Exterior - Panel 3 - Response Card Headline

Jimmie Rodgers Foundation, Inc.

 

Exterior - Panel 3 - Copy

  • Please send information on:

  • Jimmie Rodgers Festival

  • Jimmie Rodgers Museum

  • Jimmie Rodgers Souvenir

  • Jimmie Rodgers Talent Contest

  • Meridian Area

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