MorCap Fund Advisors Press Release

Title: New Business Launch

Client Type: Corporate

Notes: Two versions of this press release were written. The client originally asked for something fresh, but still newsworthy. When the client received the first draft, he loved it, but the President of the company wanted something more conventional. I've included both versions here for your consideration.

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Version 1 - Non-Conventional

FOR IMMEDIATE RELEASE

MorCap Fund Advisors Delivers Managed Solutions
for Mortgage Loan and REO Investors

Firm poised to become a national leader
in the troubled residential mortgage industry.

Irvine, California (December 7, 2007) – In the highly-competitive world of mortgage loans and assets, it’s uncommon for a “new kid on the block” to step up to the plate and play ball against the “big boys” like Lehman Brothers Holdings and Bear Stearns. But that’s exactly what an Irvine, CA-based mortgage management and consulting firm is doing. “Mortgage banking, specifically the management of investments in distressed real estate loans, is one of the fastest-growing segments in our industry,” said Robert L. Labbé, founder and President of MorCap Fund Advisors.

“Because of our knowledge of the U.S. mortgage market and the extensive experience we have working with troubled loans, this gives us a unique edge over not only the bigger companies, but the smaller firms as well,” adds Mr. Labbé. Conditions in the industry over the past two years would seem to bear out his assertion. According to prominent credit opinion firm Fitch Ratings, annual growth in the area of “scratch and dent” pools alone has grown annually by as much as 500% or more since 2005.

With the recent launch of their new web site, (http://www.MorCapAdvisors.com), Labbé and his team has provided a “home base” for new and existing clients to learn more about the many turnkey services offered by the company. From identifying prime mortgage assets and assisting with the bidding process to managing due diligence, property assessments, and portfolio acquisitions, clients can take advantage of these and many other benefits offered by MorCap Fund Advisors simply by visiting the web site and then contacting the corporate office. “Working with us is a win-win situation,” Mr. Labbé continues, “not only for our clients, but for the lending groups as well.”

Given the current condition of the mortgage playing field, and their demonstrated experience in the industry, MorCap Fund Advisors is clearly ready to turn this volatile marketplace into a “home run” scenario for their clients. “Investors should carefully consider which company they choose to partner with,” explains Mr. Labbé. “When they work with us, they’re getting not only a winning team, but a comprehensive strategy that delivers real results.”

About MorCap Fund Advisors, LLC.

MorCap Fund Advisors manages mortgage asset purchases by capital market investors and specializes in unpaid principal balance (UPB) transactions from $25 to $100 million or more.

Website: http://www.MorCapAdvisors.com

Telephone: 1-800-555-1212

Contact: Client, Title, client@client.com

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Version 2 - Conventional

FOR IMMEDIATE RELEASE

MorCap Fund Advisors Delivers Managed Solutions
for Mortgage Loan and REO Investors

Firm poised to become a national leader
in the troubled residential mortgage industry.

Orange County, California (December 19, 2007) – Irvine-based mortgage banking firm MorCap Fund Advisors, LLC today announced their entry into the highly-competitive world of mortgage loans and assets, a business which until recently was dominated by Fortunate 500 companies including Lehman Brothers Holdings and Morgan Stanley.

“Mortgage banking, specifically the management of investments in distressed real estate loans, is one of the fastest-growing segments in our industry,” said Robert L. Labbé, founder and President of MorCap Fund Advisors.

“Our knowledge of the U.S. mortgage market and the extensive experience we have working with troubled loans gives us a unique edge over not only the bigger companies, but the smaller firms as well,” adds Mr. Labbé, who worked as lead attorney for DiTech as well as for mortgage lenders First Allegiance and Lenders Direct during his 20-year career in the mortgage industry.

Conditions in the industry over the past two years would seem to bear out his assertion. According to prominent credit opinion firm Fitch Ratings, annual growth in the area of “scratch and dent” pools alone has grown annually by as much as 500% or more since 2005.

With the recent launch of their new web site, (http://www.MorCapAdvisors.com), Labbé and his team has created an effective resource for new and existing clients to learn more about the company’s many turnkey services. From identifying prime mortgage assets and assisting with the bidding process to managing due diligence, property assessments, and portfolio acquisitions, clients can take advantage of these and many other benefits offered by MorCap Fund Advisors simply by visiting the web site and then contacting the corporate office.

“Working with us is a win-win situation,” Mr. Labbé continues, “not only for our clients and the lending groups themselves, but for the borrowers as well. We offer them the opportunity to save their homes, which is only a good thing for everyone.”